Earlier this month, the TruHome team was honoured to be included in discussing how entrepreneurship and job growth are paramount to the success of building up the Alberta economy. By the government funding organizations like TEC Edmonton, you will see greater mentorship and small business growth, which will in turn help propel our economy forward. 

As part of this celebration, our team was invited to speak about the work TEC Edmonton did with us and meet the Minister of Economic Development and Trade, Deron Bilous. It was a crazy week, as not only were we participating in this, but I (Elisse) personally, just celebrated the birth of my son, Harrison, who got to partake in this journey at 5 days old.

Elisse Moreno-TEC Edmonton

Entreprenur and TEC client Elisse Moreno said her experience with the incubator backs up the encouraging statistics in the report. She’s the founder of TruHome (formerly HomeTribe), a technology-based startup that uses data and analytics to help match homebuyers with suitable properties.

“We worked with other consulting companies and we felt like we were sometimes a number,” she said. “Here, we came in the first day and met with almost everyone in TEC Edmonton and they listened to our story. … They’re on board, so you build confidence and you feel better about everything.”

But Moreno said startups in Alberta still face major hurdles. “It’s funding and mentorship that are the two things that we’re facing.”

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