Edmonton Startups – Must Watch List

Thu, 25 Feb by TruHome Inc

Edmonton Startups & Small Businesses to Keep an Eye On

We can not resist sharing information about great start-ups or small businesses, especially ones that have a local appeal. Being a start-up is hard. It takes real grit and determination, especially in the technology space. To stay in Edmonton and even Canada proves even more challenging when it comes to raising funds and growing beyond our borders. We wanted to celebrate and share some of the businesses we are “cheering” for right now!


You heard it here first, folks! Just kidding—DiveThru has actually been making headlines over the past couple of years, and more recently has been rapidly growing its team and steadily building momentum. DiveThru is a mental wellness platform that provides you with resources to help you divethru what you go thru. Best suited for Millennials and Gen Z, you’ll find hilarious memes, insightful articles and podcasts that will make you laugh, cry and everything in between. DiveThru’s mission is to normalize mental health conversations, and we’re proud that this company is Edmonton (and female!) founded.


Have you ever had to hire a lawyer? Do you remember how many copies of paper you had to sign, and how long it took to get the deal closed? That’s why dealcloser was created—to automate and modernize the old-fashioned deal closing process. Best suited for corporate lawyers, using dealcloser allows lawyers to close more deals, earn more revenue, significantly reduce overhead costs, and bill and collect faster after a deal has closed. And as an added bonus for the client: all documents can be signed electronically from home. Founded in 2017, dealcloser has since made huge strides. In fact—it just announced that it raised it a Seed Round of $1.75 Million!

What’s The Deal?

We all know Edmonton has an incredible restaurant & bar scene, and sometimes it can take forever to settle on a restaurant that everyone agrees with. But doesn’t a discount always help you with your decision? That’s where What’s The Deal? (WTD) comes in. An easy-to-navigate app, WTD allows you to see which restaurants have the best deals on your desired dine-out date. The app is steadily adding restaurants to its roster and is also coming out with a new-and-improved app design in 2021!


If you’ve been following the YEG startup scene at all, then you’ve probably already heard of Jobber. A software that helps small home service businesses organize their entire operations (such as scheduling jobs, managing their crews, invoicing customers and collecting payments), it’s no wonder why Jobber is such a popular company. Though it has outgrown its startup label and is now a company with over 250+ employees, we sure are proud that Jobber was founded and is operated in Edmonton.


A small business that everyone can benefit from, Unbelts provides equitably made, long lasting belts & masks. You may be thinking, “but I already have a belt!” and with that you may be right; however, these belts are comfy, flat (no bulk whatsoever) and are machine washable. And trust us—once you get a glimpse (and feel!) of these trendy belts, you’ll never go back to your old ones. Support local and order one today—for yourself or as a gift!


A community for phenomenal females, Flik connects and empowers women through meaningful 3-month volunteer-based apprenticeships. Within its portal, you’ll discover woman- identifying founders and leaders who can mentor you for three months while you gain career- relevant experience and skills training. Since launching in January 2020, FLIK has matched 1,800 woman founders and apprentices in 50+ countries. We can’t wait to see what FLIK gets up to in 2021!


If you’re a teacher or student, it is rather likely that you’ve already used Showbie due to the pandemic. From assignments to collaboration, Showbie helps you bring your classroom together in one simple, easy-to-use app. Combining all of the essential tools for assignments, feedback and communication, Showbie teachers spend less time struggling with their tech setup and more time teaching and learning. In August, Showbie announced that it had raised $5 Million in Series A Funding. We can’t wait to hear what they do next!

Poppy Barley

No matter who you are, you probably like shoes. And you probably like ethically made shoes even more, right? Meet Poppy Barley, a super successful YEG luxury brand that’s rethinking every step of the fashion industry—from design to factory relationships to retail experience. Poppy Barley is more than just a footwear brand—it sells bags, backpacks, face masks and small accessories, too. And to make it even better, Poppy Barley has recently launched a vegan leather line!


Lastly, Spontivly is an all-in-one event management and promotion platform for communities. Essentially, it takes the event management process and simplifies it, saving your company money, time and labour. Sounds ideal, doesn’t it? Spontivly is currently working on its pilot program. If you think you’re a good fit for it, be sure to hop on over to their website to sign up to be a part of it!

And there you have it! This list is far from complete, and there are so many incredible businesses being launched and running out of this beautiful city of ours. To keep up-to-date with everything YEG startup focused, be sure to check out Startup Edmonton.

Hampton Gardens – Fully Occupied In Record Time

Thu, 18 Feb by TruHome Inc

Personalized Engagements Net Results

Strength is better in numbers. That statement rang true in November when the final suite in Elm Developments’ 189-unit Hampton Gardens was leased. The strategic partnership between Elm Developments, TruHome, and McCor Property Management ensured that despite the challenges 2020 brought, the Gardens outperformed similar southwest Edmonton properties and was leased at 100% capacity at the end of November. 


At TruHome, we held home-court advantage, supporting Ontario-based Elm Developments through their first Alberta development. Our extensive leasing experience, hyper-local marketing expertise, in-depth knowledge of the community, and social media engagement helped Elm understand the exclusive social and demographic needs of the Hamptons. These assets helped future tenants understand the value of the community, the location, and the amenities available to them in the surrounding areas.

With COVID, we could no longer rely on traditional methods like open houses and events to showcase new units. What can you expect from us?

  • Highly personalized showings
  • A safe environment, sanitizer, and social distancing
  • An exclusive atmosphere, just for you.

The above strategies quickly made available Hamptons Gardens units a hot commodity, and we have continued to offer these personalized touchpoints for clients. 

The Hamptons’ rapid lease-up is uncommon, particularly here in Edmonton. Urban Analytics, a partner of TruHome, shared that  “It’s uncommon for buildings to fill this quickly, especially without incentives. The fact that TruHome and McCor were able to outperform the average occupancy time frame by 50% indicates that the units were priced appropriately, and the rent was kept consistent during the leasing process.” These are all considerations that you should expect from an experienced real estate team. For reference, the average time to fill similar complexes in Alberta is approximately 18 months, more than 50% longer than the Gardens.

If you’re a developer looking to enhance your next rental or for sale project, our team of experts can help you get the results you want. Let’s chat further about how we can help personalize your project to meet its maximum potential. 

With pandemic restrictions in Alberta for the long haul, residents of the Hamptons are enjoying an indoor oasis in their new homes, with luxurious on-site amenities including European inspired kitchens, and styled bathrooms for spa-inspired relaxation. Sound like the slice of paradise you’ve been dreaming of? 

Give us a call or send us a message to chat more about what we can do for you. Because without the promise of a tropical vacation on your horizon, and dropping temperatures here in YEG, you deserve to have your home be the getaway you’ve always wanted. 

Downtown Edmonton Restaurants To Support

Thu, 04 Feb by TruHome Inc

Downtown Edmonton Restaurants To support

While We’re Still In Lockdown (and beyond)

It’s cold, it’s dark, and we’re on what seems to be day 5,000 of lockdown. Though ordering delivery pizza for dinner may seem like the easiest option, there are many restaurants in Edmonton that need support right now (and are just as easy to order from)! Here are 8 restaurants in YEG that would be super appreciative of your support—now more than ever. And what’s even better, the food is truly incredible.

1. King Noodle House

Its winter, which means soup is a must. Located in China Town, King Noodle House is offering authentic pho to-go. It’s pick-up and cash only, but you won’t regret supporting this family-owned business!

2. Pazzo Pazzo
A hidden gem, Pazzo Pazzo is an Italian restaurant located in Downtown Edmonton, near City Hall. This quaint restaurant serves Italian classics for lunch and dinner, and they’re currently offering 20% off phone-in pick-up orders. Make sure to try the Penne Pazzo! This is a favourite of Elisse & Caitlin’s. The pasta dishes are a generous size which makes them perfect for sharing!

3. Syphay

We don’t have enough good things to say about this Thai & Lao restaurant! Huge portions, incredible flavour, options galore. This restaurant is family-owned, and is run by three sisters named Katherine, Anita and Shawna. We highly recommend the Tofu Green Curry and the Pan Lad Nha.

4. Mercer Tavern

A pub-style restaurant, Mercer Tavern is always revamping its menu, has a ton of takeout options, and has many meal kits like nacho kits, chips & queso kits, and poutine kits. Yum! And if you’re feeling thirsty, they also have a ready-to-pour take-home drink menu. What’s more—they have their own delivery service!

5. The Local Omnivore

Located closer to 124 St, The Local Omnivore is best known for their meat-heavy and unique dishes. Their current take-out menu consists of a Hot Food menu and a Cold Food menu, and their current everyday special is 4 burgers for $20. If you ask us, the poutine is the best thing on the menu!

6.  Wholly Mac

A brand-new restaurant that has the same owners as Partake and Urban Diner (two amazing Edmonton restaurants you should also support!), Wholly Mac is a macaroni and cheese ONLY restaurant. Available through SkipTheDishes only, this restaurant definitely offers a unique experience that everyone needs to try once.

7.  Padmanadi

If you know, you know. This family-owned vegetarian & vegan restaurant offers the some of the best meat-free Thai, Chinese and Indian dishes in Edmonton. Even if you’re a meat lover, we promise you will still love the soy-based dishes they offer—like the King Pao Chicken. This is a popular spot for Elisse and her family with ginger beef and curry chicken always on their go to list.

8. Cosmic Pizza

Still craving that pizza? We don’t blame you. Located right off 104 Street, Cosmic Pizza offers some of the most flavourful and filling pizza in Edmonton, as well as other favourites like donairs, poutines, and chicken. You’ll never go back to the big-box pizza places after trying Cosmic—especially after trying their garlic cheesy bread!

And there you have it! We hope that we’ve inspired you to order from a local Edmonton restaurant the next time you’re looking to order take-out. And remember: picking up your order is always the best option, as third-party delivery services take a large cut from the restaurant. Supporting local has never tasted so good!


Featured Guest Blogger:

Alli Harrison is an Edmonton-based marketing & communications professional with extensive experience working with small businesses. Learn all about her by visiting her Instagram, Twitter & LinkedIn.






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